My Company

The company I have been assigned is called Stella International Holdings Limited. they specialise in manufacturing and selling high quality footwear and was listed on The Stock Exchange of Hong Kong Limited in July 2007. Stella have recently entered into the handbag market and wish to be a total solution provider for their valued customers.

Stella operates production facilities in China’s Guangdong, Hunan and Guangxi provinces, as well as in Vietnam and Indonesia. This is a MAJOR advantage for the company as it gives them more of a chance to improve quality of the products, be able to work more efficiently and provide better customer service their customers.

Key Milestones at Stella International Holdings Limitied:

1982 – Founded in Taiwan by Messrs. Jimmy Chen, Jack Chiang and Eric Chao to produce women’s footwear for US retail customers

1991 – Commenced China operations with the establishment of the Stella Footwear Factory in Changan, Dongguan

1995 – Established Seville Footwear Factory in Changan, Dongguan for the development and manufacture of men’s casual footwear for leading companies like Clarks, Rockport, Timberland and Wolverine

1998 – Entered into an exclusive finished footwear supply arrangement with Golden Star Company Limited for the manufacture of men’s casual and fashion footwear in Vietnam

Expanded production capacity in China with the expansion of Seville Footwear Factory

1999 – Established Selena Footwear Factory in Dalingshan, Dongguan to cope with our increased production and range of women’s fashion shoes

2000 – Established Longchuan Simona Footwear Factory in Longchuan, Heyuan as a wholly foreign-owned enterprise in the PRC

2003 – Established and extended Dongguan Stella Footwear Factory in Dalingshan, Donguan, a wholly foreign-owned enterprise, for the manufacture of women’s casual and fashion footwear

2004 – Developed and manufactured footwear for high-end brands

2006 – Launched retail operation and opened the flagship Stella Luna store in Shanghai

2007 – Listed on The Stock Exchange of Hong Kong Limited on 6 July 2007

Expanded our retail market capabilities with the launch of our contemporary lifestyle footwear brand What For in China

2008 – Revenue exceeded US$1 billion.

Annual manufacturing capacity reached 50 million pairs

Opened the 100th Stella Luna Store.

Number of What For Stores reached 60.

2009 – Open the 200th Store at Dubai Mall in July.

2010 – Diversified into inland China

2011 – Launched new men’s affordable luxury footwear brand – JKJY

2012 – Opened Stella LunaStores in Paris

2013 – Opened What ForStores in Paris

2014 – Established footholds in Philippines and Myanmar, adding two more countries to our South East Asia portfolio.

2015 – Completion of inland migration strategy – securing more stable labour supply and costs at Italian quality, underwriting Stella’s future growth.

2016 – Retail brand Stella Luna entered new markets, including Hong Kong and the United States for the first time through renowned department stores such as Lane Crawford and Barneys New York.

2017 – Focus on our core competencies: craftsmanship, innovation and branding.

2018 – Factory dedicated to fashion athletic footwear factory in Vietnam commenced